Aunt Flow Founder on Self-Care & Creating Change


Claire Coder is on a mission to make sure that everyone has access to quality menstrual products. In 2016, Claire founded Aunt Flow, a company that allows schools, businesses, gyms, coffee shops, and more to stock 100% organic cotton tampons for people to access freely. We spoke with Claire about the inspiration behind Aunt Flow, her top tools for self-care, and the powerful vision for what she’s creating.

What was the inspiration behind Aunt Flow?

IMG_0528 2.jpg

After getting my period at an event without the supplies I needed, I thought to myself, “toilet paper is offered for free, why aren’t tampons and pads?” At that moment, bloody underwear and all, I knew that I wanted to dedicate my life to ensuring everyone has access to menstrual products.

What advice do you have for fellow change-makers (or people seeking to be change-makers)?

It is all about execution. I often hear people talking about how they “want to do something.” Just do it already!

What are your favorite self-care practices?

A long run, listening to an episode of This American Life, baking some goodies from CocoMama, and some good masturbation.

What is your ultimate goal for Aunt Flow?

I want to walk into any bathroom and never need to worry if I started my period, because Aunt Flow menstrual products will be freely available.

What is one piece of advice you wish you would have known before starting Aunt Flow?

How do I pare this down to just one? Here is a LinkedIn post I did on startup hacks that I had to learn on my own, but I wish I would have known them earlier.

If you could tell every woman out there one thing, what would it be?

Be risky.

How can the Womaze community help support Aunt Flow?

Talk to your employer (or local gym) about stocking Aunt Flow’s 100% organic cotton tampons and pads in their bathrooms. Let’s change this world, one cycle at a time.®

To learn more about Aunt Flow, visit and follow @goauntflow on Instagram.